Simplicity Prevue Fashions - March 1940

This 12-page March 1940 Simplicity Prevue Fashions was a "Free Fashion Forecast" handed out by the S. S. Kresge Co. five-and-ten stores for spring 1940, and it opens with three cover designs: Simplicity 3318, a sweeping cape over a button-front dress, 3321, a red jacket over a plaid skirt, and 3340, a double-breasted green check jacket and skirt. Inside are dress-and-jacket ensembles and a box coat in sizes up to 50, princess dresses and peplums, a redingote dress, a pleated "swirl" skirt, and a dress with a hood and big pockets. "Youthful Grace!", "Spring Triumphs in Smart Frocks", "Discovered! The Perfect Ensemble", and "For Young Tailored Types" carry the spring line, and the last pages add children's dresses, girls' and misses' overalls, a playsuit, a princess housecoat, three blouses, and a set of hats, turban, gloves, and bag. Between the fashions run period ads for Singer electric sewing machines, Talon slide fasteners, Wrigley's gum, and Kresge's "Bargain Day" values, plus a beauty column and the Prevue Shopper's spring finds. Patterns sold for 15 and 25 cents, with prices also given in shillings and pence. Download the full scan for dating patterns, costume research, or simply enjoying 1940 fashion art, and see the list below for patterns from this issue in our shop.

Patterns Featured

• 3284 Side-Buttoned Dress (page 4)
• 3287 Dress with Ribbon-Gathered Skirt (page 3)
• 3289 Princess Dress (page 3)
• 3302 Dress with Collar and Vestee (page 4)
• 3303 High-Waisted Dress with Rick-Rack (page 4)
• 3304 Playsuit and Pleated Skirt (page 11)
• 3306 Princess Housecoat (page 11)
• 3312 Peplum Dress (page 4)
• 3313 Double-Peplum Dress (page 3)
• 3315 Dress with Draped Bodice (page 3)
• 3316 Skirt (page 8)
• 3317 Dress and Jacket Ensemble (page 2)
• 3318 Cape and Dress (cover and page 2)
• 3319 Flared Coat and Two-Piece Dress (page 7)
• 3320 Blouse and Skirt (page 8)
• 3321 Jacket and Skirt (cover and page 2)
• 3322 Blouse and Overalls (page 11)
• 3323 Hat, Turban, Gloves and Bag (page 12)
• 3324 Girl's Blouse and Overalls (page 11) - see our listing
• 3325 Box Coat (page 2)
• 3326 Shirtwaist Frock and Jacket (page 2)
• 3327 Dress (page 6)
• 3328 Blouses (pages 8 and 12) - see our listing
• 3329 Blouse and Skirt (page 7) - see our listing
• 3330 Afternoon Dress (page 5)
• 3331 Dress with Ruffled Neckline (page 12)
• 3332 Princess Frock with Saddle Pockets (page 7)
• 3333 Dress with Hood (page 6)
• 3334 Dress with Curved Gathers (page 7)
• 3335 Dress and Jacket (page 8)
• 3336 Dress and Jacket Ensemble (page 5)
• 3337 Double-Breasted Dress (page 12)
• 3338 Girl's Dress (page 11)
• 3339 Child's Dress (page 11)
• 3340 Jacket, Skirt and Blouse (cover and page 2)
• 3341 Print Dress (page 12)
• 3342 Dress and Coat Ensemble (page 5)
• 3343 Child's Dress (page 11)
• 3344 Redingote Dress (page 6)
• 3345 Blouse and Long Skirt (page 12)
• 3346 Jacket, Skirt and Blouse (page 8)
• 3347 Pleated Frock (page 6)