Simplicity Prevue - July 1944

This 8-page July 1944 Simplicity Prevue was handed out at Montgomery Ward in the summer of D-Day, and it opens with two cover designs among summer greenery: Simplicity 1028, a scallop-trimmed button-front frock, and 1040, a striped dress with a crisp white collar framing a U neckline. "Cool, Country Clothes" offers easy cotton frocks with ruffled pockets and a side-button closing, alongside an ad inviting readers to "Be a Designer of Smart Fashions" through a Chicago correspondence school. "Two-in-One Sun Fashions" pairs a two-piece dress with a halter dickey, a sun dress with a bolero, and a dress and jacket in sizes 34 to 44. Inside are a ruffle-necked gown to make short for daytime or long for evening, a cape-sleeve frock up to size 50, and four dresses under the banner "Bows Are So Becoming." A page of children's patterns adds party dresses, jumpers, and sunbonnets, and the last pages close with slim two-piece frocks, one with a scalloped yoke and one with a diagonal closing. Patterns sold for 15 and 25 cents, and each one came with "a primer of illustrated sewing instructions." Download the full scan for dating patterns, costume research, or simply enjoying 1944 fashion art, and see the list below for patterns from this issue in our shop.

Patterns Featured

• 1028 Scallop-Trimmed Button-Front Frock (cover and page 7)
• 1029 Child's Dress, Bonnet and Panties (page 6)
• 1030 Girl's Two-Piece Dress and Bonnet (page 6)
• 1031 Child's Jumper, Blouse, Bonnet and Panties (page 6) - see our listing
• 1032 Girl's Party Dress (page 6)
• 1033 Sun Dress and Bolero (page 3)
• 1034 Dress with Bow (page 5)
• 1035 Dress with Bow (page 5)
• 1036 Cape-Sleeve Frock (page 4)
• 1037 Two-Piece Frock (page 8) - see our listing
• 1038 Dress and Jacket (page 3) - see our listing
• 1039 Daytime or Evening Dress (page 4) - see our listing
• 1040 U-Neck Dress with White Collar (cover and page 7)
• 1041 Cotton Dress (page 2)
• 1042 Dress with Notch Collar or U Neckline (page 7) - see our listing
• 1043 Sweetheart-Neck Dress (page 4)
• 1044 Two-Piece Frock with Scalloped Yoke (page 8)
• 1045 Two-Piece Dress and Halter Dickey (page 3)
• 1046 Side-Button Dress (page 2) - see our listing
• 1047 Two-Piece Dress with Diagonal Closing (page 8)
• 1048 Slim Two-Piece Frock (page 7)
• 1049 Side-Drape Dress (page 5)
• 1050 Dress with Bow-Trimmed Neckline (page 5)
• 1051 Button-Front Frock (page 2)