{"product_id":"mccall-7734-1940s-misses-active-sports-dress-sz-34-b-vintage-sewing-pattern","title":"McCall 7734: 1940s Misses Active Sports Dress Sz 34 B Vintage Sewing Pattern","description":"\u003csection data-section=\"introduction\"\u003e\n\u003ch2\u003eOriginal 1949 McCall Pattern No. 7734 - Active Sports Dress\u003c\/h2\u003e\n\u003cp\u003eOriginal \u003cstrong\u003e1949 McCall Printed Pattern No. 7734\u003c\/strong\u003e for a \u003cstrong\u003eLadies' \u0026amp; Misses' Active Sports Dress\u003c\/strong\u003e, Size 18 (36\" Bust). This shirtwaist-style dress features a notched collar, button front, patch hip pockets, and a full gored skirt, available with long sleeves and a self-belt (View A) or short sleeves (View B). Complete Nice Condition; the envelope is worn and professionally repaired, with some staining.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection data-section=\"quick-facts\"\u003e\n\u003ch2\u003eQuick Facts\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern Number:\u003c\/strong\u003e McCall No. 7734\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 1949\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGarment:\u003c\/strong\u003e Ladies' \u0026amp; Misses' Active Sports Dress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 18 (36\" Bust, 30\" Waist)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Complete Nice Condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvelope:\u003c\/strong\u003e Worn and Professionally Repaired, with some staining\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection data-section=\"design\"\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003cp\u003eMcCall 7734 is built in eighteen pieces around a simple, practical premise: a shirtwaist dress tailored enough for daytime wear but cut with enough ease through the gored skirt to actually move in. The envelope's own artwork makes that point directly, rather than leaving it to the imagination. Instead of the usual static, standing pose, the artist shows the dress mid-action: one figure follows through on a golf swing, and another is caught in the exact instant of releasing a bowling ball, knees bent, arm extended, skirt swinging with the motion. That choice of illustration wasn't incidental — it's the pattern's real selling point, proving in a single image that the flared skirt and set-in sleeves hold their shape through a full range of motion rather than restricting it. The dress itself carries that logic through in construction, with a notched shirt collar, button-front closure, and patch hip pockets practical enough for a golf tee or bowling-alley score pencil.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection data-section=\"fashion-history\"\u003e\n\u003ch2\u003eA Moment in Fashion History\u003c\/h2\u003e\n\u003cp\u003eBy 1949, postwar leisure time was expanding for American women, and pattern companies began designing specifically for it rather than adapting everyday dresses to double as sportswear. McCall marketed this pattern explicitly as an \"Active Sports Dress,\" and its cover art reflects a broader shift in how women's activity was being portrayed — not posed and passive, but shown mid-swing and mid-throw, women's bodies caught in confident, deliberate motion.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection data-section=\"illustration\"\u003e\n\u003ch2\u003eIllustration\u003c\/h2\u003e\n\u003cp\u003eThe cover illustration has been digitally restored and enhanced by Judy Yates to highlight the original fashion artwork while preserving the character and artistry of this historic McCall pattern envelope.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection data-connection-type=\"default\" data-section=\"connections\"\u003e\n\u003ch2\u003eConnections\u003c\/h2\u003e\n\u003cp\u003eThis pattern is part of our ongoing exhibit, \u003ca href=\"https:\/\/www.vintage4me2.com\/collections\/sporty-looks-for-active-gals\" target=\"_blank\"\u003e\u003cstrong\u003eSporty Looks for Active Gals\u003c\/strong\u003e\u003c\/a\u003e - a growing collection of casual looks for girls and women moving through history, from the 1920s through the 1970s. Come take a look.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Vintage4me2","offers":[{"title":"Default Title","offer_id":50605304381663,"sku":"mc 7734-34B 7\/26\/2026cy","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/7206\/files\/MC-7734-Sports-Dress-sz-36-July-2026-FRONT-CNU-WER-Circa-1949-env-solied-05000.jpg?v=1785084909","url":"https:\/\/www.vintage4me2.com\/products\/mccall-7734-1940s-misses-active-sports-dress-sz-34-b-vintage-sewing-pattern","provider":"Vintage4me2","version":"1.0","type":"link"}