{"product_id":"digital-download-simplicity-prevue-march-1940-wwii-small-1940s-sewing-pattern-catalog","title":"Digital Download Simplicity Prevue March 1940 WWII Small 1940s Sewing Pattern Catalog","description":"\u003csection data-section=\"introduction\"\u003e\n\u003ch2\u003eSimplicity Prevue Fashions - March 1940\u003c\/h2\u003e\n\u003cp\u003eThis 12-page March 1940 Simplicity Prevue Fashions was a \"Free Fashion Forecast\" handed out by the S. S. Kresge Co. five-and-ten stores for spring 1940, and it opens with three cover designs: Simplicity 3318, a sweeping cape over a button-front dress, 3321, a red jacket over a plaid skirt, and 3340, a double-breasted green check jacket and skirt. Inside are dress-and-jacket ensembles and a box coat in sizes up to 50, princess dresses and peplums, a redingote dress, a pleated \"swirl\" skirt, and a dress with a hood and big pockets. \"Youthful Grace!\", \"Spring Triumphs in Smart Frocks\", \"Discovered! The Perfect Ensemble\", and \"For Young Tailored Types\" carry the spring line, and the last pages add children's dresses, girls' and misses' overalls, a playsuit, a princess housecoat, three blouses, and a set of hats, turban, gloves, and bag. Between the fashions run period ads for Singer electric sewing machines, Talon slide fasteners, Wrigley's gum, and Kresge's \"Bargain Day\" values, plus a beauty column and the Prevue Shopper's spring finds. Patterns sold for 15 and 25 cents, with prices also given in shillings and pence. Download the full scan for dating patterns, costume research, or simply enjoying 1940 fashion art, and see the list below for patterns from this issue in our shop.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection data-section=\"patterns-featured\"\u003e\n\u003ch2\u003ePatterns Featured\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3284\u003c\/strong\u003e Side-Buttoned Dress (page 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3287\u003c\/strong\u003e Dress with Ribbon-Gathered Skirt (page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3289\u003c\/strong\u003e Princess Dress (page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3302\u003c\/strong\u003e Dress with Collar and Vestee (page 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3303\u003c\/strong\u003e High-Waisted Dress with Rick-Rack (page 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3304\u003c\/strong\u003e Playsuit and Pleated Skirt (page 11)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3306\u003c\/strong\u003e Princess Housecoat (page 11)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3312\u003c\/strong\u003e Peplum Dress (page 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3313\u003c\/strong\u003e Double-Peplum Dress (page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3315\u003c\/strong\u003e Dress with Draped Bodice (page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3316\u003c\/strong\u003e Skirt (page 8)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3317\u003c\/strong\u003e Dress and Jacket Ensemble (page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3318\u003c\/strong\u003e Cape and Dress (cover and page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3319\u003c\/strong\u003e Flared Coat and Two-Piece Dress (page 7)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3320\u003c\/strong\u003e Blouse and Skirt (page 8)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3321\u003c\/strong\u003e Jacket and Skirt (cover and page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3322\u003c\/strong\u003e Blouse and Overalls (page 11)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3323\u003c\/strong\u003e Hat, Turban, Gloves and Bag (page 12)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3324\u003c\/strong\u003e Girl's Blouse and Overalls (page 11) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1930s-vintage-simplicity-sewing-pattern-3324-uncut-girls-fitted-overalls-size-10\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3325\u003c\/strong\u003e Box Coat (page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3326\u003c\/strong\u003e Shirtwaist Frock and Jacket (page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3327\u003c\/strong\u003e Dress (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3328\u003c\/strong\u003e Blouses (pages 8 and 12) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/simplicity-3328-1940s-misses-wwii-blouse-size-34-bust-vintage-sewing-pattern\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3329\u003c\/strong\u003e Blouse and Skirt (page 7) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/simplicity-3329-1940s-uncut-misses-2-pc-wwii-dress-34b-vintage-sewing-pattern\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3330\u003c\/strong\u003e Afternoon Dress (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3331\u003c\/strong\u003e Dress with Ruffled Neckline (page 12)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3332\u003c\/strong\u003e Princess Frock with Saddle Pockets (page 7)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3333\u003c\/strong\u003e Dress with Hood (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3334\u003c\/strong\u003e Dress with Curved Gathers (page 7)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3335\u003c\/strong\u003e Dress and Jacket (page 8)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3336\u003c\/strong\u003e Dress and Jacket Ensemble (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3337\u003c\/strong\u003e Double-Breasted Dress (page 12)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3338\u003c\/strong\u003e Girl's Dress (page 11)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3339\u003c\/strong\u003e Child's Dress (page 11)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3340\u003c\/strong\u003e Jacket, Skirt and Blouse (cover and page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3341\u003c\/strong\u003e Print Dress (page 12)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3342\u003c\/strong\u003e Dress and Coat Ensemble (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3343\u003c\/strong\u003e Child's Dress (page 11)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3344\u003c\/strong\u003e Redingote Dress (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3345\u003c\/strong\u003e Blouse and Long Skirt (page 12)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3346\u003c\/strong\u003e Jacket, Skirt and Blouse (page 8)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3347\u003c\/strong\u003e Pleated Frock (page 6)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Vintage4me2","offers":[{"title":"Default Title","offer_id":68474063257823,"sku":null,"price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/7206\/files\/simp-mar-1940-flyer-pg1-3318-3321-3340.jpg?v=1794686563","url":"https:\/\/www.vintage4me2.com\/products\/digital-download-simplicity-prevue-march-1940-wwii-small-1940s-sewing-pattern-catalog","provider":"Vintage4me2","version":"1.0","type":"link"}