{"product_id":"digital-download-simplicity-prevue-july-1944-wwii-small-1940s-sewing-pattern-catalog","title":"Digital Download Simplicity Prevue July 1944 WWII Small 1940s Sewing Pattern Catalog","description":"\u003csection data-section=\"introduction\"\u003e\n\u003ch2\u003eSimplicity Prevue - July 1944\u003c\/h2\u003e\n\u003cp\u003eThis 8-page July 1944 Simplicity Prevue was handed out at Montgomery Ward in the summer of D-Day, and it opens with two cover designs among summer greenery: Simplicity 1028, a scallop-trimmed button-front frock, and 1040, a striped dress with a crisp white collar framing a U neckline. \"Cool, Country Clothes\" offers easy cotton frocks with ruffled pockets and a side-button closing, alongside an ad inviting readers to \"Be a Designer of Smart Fashions\" through a Chicago correspondence school. \"Two-in-One Sun Fashions\" pairs a two-piece dress with a halter dickey, a sun dress with a bolero, and a dress and jacket in sizes 34 to 44. Inside are a ruffle-necked gown to make short for daytime or long for evening, a cape-sleeve frock up to size 50, and four dresses under the banner \"Bows Are So Becoming.\" A page of children's patterns adds party dresses, jumpers, and sunbonnets, and the last pages close with slim two-piece frocks, one with a scalloped yoke and one with a diagonal closing. Patterns sold for 15 and 25 cents, and each one came with \"a primer of illustrated sewing instructions.\" Download the full scan for dating patterns, costume research, or simply enjoying 1944 fashion art, and see the list below for patterns from this issue in our shop.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection data-section=\"patterns-featured\"\u003e\n\u003ch2\u003ePatterns Featured\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e1028\u003c\/strong\u003e Scallop-Trimmed Button-Front Frock (cover and page 7)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1029\u003c\/strong\u003e Child's Dress, Bonnet and Panties (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1030\u003c\/strong\u003e Girl's Two-Piece Dress and Bonnet (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1031\u003c\/strong\u003e Child's Jumper, Blouse, Bonnet and Panties (page 6) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1940s-vintage-simplicity-sewing-pattern-1031-toddler-girls-dress-bonnet-size-4\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1032\u003c\/strong\u003e Girl's Party Dress (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1033\u003c\/strong\u003e Sun Dress and Bolero (page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1034\u003c\/strong\u003e Dress with Bow (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1035\u003c\/strong\u003e Dress with Bow (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1036\u003c\/strong\u003e Cape-Sleeve Frock (page 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1037\u003c\/strong\u003e Two-Piece Frock (page 8) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1940s-vintage-simplicity-sewing-pattern-1037-uncut-misses-wwii-suit-size-16-34b\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1038\u003c\/strong\u003e Dress and Jacket (page 3) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/simplicity-1038-1940s-plus-size-wwii-dress-jacket-40b-vintage-sewing-pattern\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1039\u003c\/strong\u003e Daytime or Evening Dress (page 4) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1940s-vintage-simplicity-sewing-pattern-1039-wwii-misses-wedding-dress-sz-32-b\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1040\u003c\/strong\u003e U-Neck Dress with White Collar (cover and page 7)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1041\u003c\/strong\u003e Cotton Dress (page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1042\u003c\/strong\u003e Dress with Notch Collar or U Neckline (page 7) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1940s-vintage-simplicity-sewing-pattern-1042-uncut-wwii-shirtwaist-dress-sz-32b\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1043\u003c\/strong\u003e Sweetheart-Neck Dress (page 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1044\u003c\/strong\u003e Two-Piece Frock with Scalloped Yoke (page 8)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1045\u003c\/strong\u003e Two-Piece Dress and Halter Dickey (page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1046\u003c\/strong\u003e Side-Button Dress (page 2) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1940s-original-vintage-simplicity-pattern-1046-uncut-wwii-dress-w-side-buttons\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1047\u003c\/strong\u003e Two-Piece Dress with Diagonal Closing (page 8)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1048\u003c\/strong\u003e Slim Two-Piece Frock (page 7)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1049\u003c\/strong\u003e Side-Drape Dress (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1050\u003c\/strong\u003e Dress with Bow-Trimmed Neckline (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1051\u003c\/strong\u003e Button-Front Frock (page 2)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Vintage4me2","offers":[{"title":"Default Title","offer_id":68474028163295,"sku":"simp july 1944 flyer DD 11\/14\/2026cy","price":4.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/7206\/files\/simp-jul-1944-flyer-pg1-1028-1040.jpg?v=1794684465","url":"https:\/\/www.vintage4me2.com\/products\/digital-download-simplicity-prevue-july-1944-wwii-small-1940s-sewing-pattern-catalog","provider":"Vintage4me2","version":"1.0","type":"link"}