{"product_id":"digital-download-simplicity-prevue-january-1940-wwii-small-1940s-sewing-pattern-catalog","title":"Digital Download Simplicity Prevue January 1940 WWII Small 1940s Sewing Pattern Catalog","description":"\u003csection data-section=\"introduction\"\u003e\n\u003ch2\u003eSimplicity Prevue Fashions - January 1940\u003c\/h2\u003e\n\u003cp\u003eThis 8-page January 1940 Simplicity Prevue Fashions was a \"Free Fashion Forecast\" handed out by the S. S. Kresge Co. five-and-ten stores in the Christmas season of 1939, and it opens with three cover designs: Simplicity 3277, a red dress with a laced corselet front, 3274, a blue floral print with a scalloped waistband, and 3271, a draped black dress marked \"Simple to Make.\" \"Now! Bright Jacket Costumes\" adds a jacket costume and a plaid double-breasted suit, with back views of the cover designs. \"The Tiny Waist\" pairs a full-skirted evening gown with a net overskirt with a princess dress whose eight seams carry godets, and \"The Graceful Wider Skirt\" shows four day dresses with contrast midriffs, draped waistlines, and decorative flaps. Children's jumpers and toddler dresses, and eight more misses' dresses in sizes up to 44, round out the patterns. Period ads fill the rest of the pages: Sitroux beauty creams, Linit powder, Talon slide fasteners, a Christmas shopping column, and full-page ads for Kresge's \"5 and 10\" holiday toys and Rand McNally ten-cent books for children. Patterns sold for 15 and 25 cents, with prices also given in shillings and pence. Download the full scan for dating patterns, costume research, or simply enjoying 1940 fashion art, and see the list below for patterns from this issue in our shop.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection data-section=\"patterns-featured\"\u003e\n\u003ch2\u003ePatterns Featured\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3264\u003c\/strong\u003e Dress with Bow Neck (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3265\u003c\/strong\u003e Polka-Dot Dress (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3266\u003c\/strong\u003e Dress with Shirred V-Neck (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3267\u003c\/strong\u003e Pleated-Skirt Dress (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3268\u003c\/strong\u003e Princess Dress with Godets (pages 4 and 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3269\u003c\/strong\u003e Dress with Stitched Yoke (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3270\u003c\/strong\u003e Dress with Front Band (page 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3271\u003c\/strong\u003e Draped Dress (cover and page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3272\u003c\/strong\u003e Toddler Dress (page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3273\u003c\/strong\u003e Blouse, Jacket and Skirt (pages 3 and 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3274\u003c\/strong\u003e Dress with Scalloped Waistband (cover and page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3275\u003c\/strong\u003e Girl's Dress (page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3276\u003c\/strong\u003e Belted Dress (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3277\u003c\/strong\u003e Jacket Costume or Dress (cover and page 3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3278\u003c\/strong\u003e Dress with Scalloped Neckline (page 6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3279\u003c\/strong\u003e Dress with Draped Waistline (page 5)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3280\u003c\/strong\u003e Princess Dress (page 5) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1940s-vintage-simplicity-sewing-pattern-3280-wwii-misses-princess-dress-sz-36-b\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3281\u003c\/strong\u003e Girl's Jumper Dress (page 2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3282\u003c\/strong\u003e Evening Dress with Net Overskirt (page 4) - \u003ca href=\"https:\/\/www.vintage4me2.com\/products\/1940s-vintage-simplicity-sewing-pattern-3282-misses-wwii-bridal-evening-gown-34b\" target=\"_blank\"\u003esee our listing\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3283\u003c\/strong\u003e Dress with Contrast Midriff (page 5)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n","brand":"Vintage4me2","offers":[{"title":"Default Title","offer_id":68474042450143,"sku":null,"price":4.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/7206\/files\/simp-jan-1940-flyer-pg1-3271-3274-3277_d0a34e6f-c918-4fd0-8d16-c5c469177ddd.jpg?v=1794686086","url":"https:\/\/www.vintage4me2.com\/products\/digital-download-simplicity-prevue-january-1940-wwii-small-1940s-sewing-pattern-catalog","provider":"Vintage4me2","version":"1.0","type":"link"}