Simplicity Prevue Fashions - January 1940

This 8-page January 1940 Simplicity Prevue Fashions was a "Free Fashion Forecast" handed out by the S. S. Kresge Co. five-and-ten stores in the Christmas season of 1939, and it opens with three cover designs: Simplicity 3277, a red dress with a laced corselet front, 3274, a blue floral print with a scalloped waistband, and 3271, a draped black dress marked "Simple to Make." "Now! Bright Jacket Costumes" adds a jacket costume and a plaid double-breasted suit, with back views of the cover designs. "The Tiny Waist" pairs a full-skirted evening gown with a net overskirt with a princess dress whose eight seams carry godets, and "The Graceful Wider Skirt" shows four day dresses with contrast midriffs, draped waistlines, and decorative flaps. Children's jumpers and toddler dresses, and eight more misses' dresses in sizes up to 44, round out the patterns. Period ads fill the rest of the pages: Sitroux beauty creams, Linit powder, Talon slide fasteners, a Christmas shopping column, and full-page ads for Kresge's "5 and 10" holiday toys and Rand McNally ten-cent books for children. Patterns sold for 15 and 25 cents, with prices also given in shillings and pence. Download the full scan for dating patterns, costume research, or simply enjoying 1940 fashion art, and see the list below for patterns from this issue in our shop.

Patterns Featured

• 3264 Dress with Bow Neck (page 6)
• 3265 Polka-Dot Dress (page 6)
• 3266 Dress with Shirred V-Neck (page 6)
• 3267 Pleated-Skirt Dress (page 6)
• 3268 Princess Dress with Godets (pages 4 and 6)
• 3269 Dress with Stitched Yoke (page 5)
• 3270 Dress with Front Band (page 4)
• 3271 Draped Dress (cover and page 3)
• 3272 Toddler Dress (page 2)
• 3273 Blouse, Jacket and Skirt (pages 3 and 6)
• 3274 Dress with Scalloped Waistband (cover and page 3)
• 3275 Girl's Dress (page 2)
• 3276 Belted Dress (page 6)
• 3277 Jacket Costume or Dress (cover and page 3)
• 3278 Dress with Scalloped Neckline (page 6)
• 3279 Dress with Draped Waistline (page 5)
• 3280 Princess Dress (page 5) - see our listing
• 3281 Girl's Jumper Dress (page 2)
• 3282 Evening Dress with Net Overskirt (page 4) - see our listing
• 3283 Dress with Contrast Midriff (page 5)